Tuesday, February 12, 2013

 

Marketing

“Look! We got the old farts thoroughly confused. 

This plan and that, this or that deductible. 
Now we’re following through with a thumping 
brochure to every one of them! Very colorful, 
plus newspapers and TV, and, of course, 
a continuous flow of crap on the internet.

We’re gonna win most of these dithering 

prospects, but it’s debatable whether all 
the tons of advertising helps or hurts us.

It’s the guys and girls we got to close the deal

gives us the edge. Many have been ministers 
or priests or rabbis, so they know how to appear 
gentle and thoughtful while shoveling the shit.”

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Comments:
You worked in the business, I see.
 
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