Tuesday, February 12, 2013
Marketing
“Look! We got the old farts thoroughly confused.
This plan and that, this or that deductible.
Now we’re following through with a thumping
brochure to every one of them! Very colorful,
plus newspapers and TV, and, of course,
a continuous flow of crap on the internet.
We’re gonna win most of these dithering
prospects, but it’s debatable whether all
the tons of advertising helps or hurts us.
It’s the guys and girls we got to close the deal
gives us the edge. Many have been ministers
or priests or rabbis, so they know how to appear
gentle and thoughtful while shoveling the shit.”
Labels: health insurance, health plans, Healthcare, marketing
